Last weekend, my husband and I visited the much-anticipated 50,000-sq-ft brand new food mecca in New York – Eataly. Hyping a tagline that “Italy is Eataly” this place really does make you feel a little transported from the minute you walk through the door. From the bilingual signs (Italian and English) to the flat screen TVs that flash the latest news from one of Italy’s most popular newspapers, La Stampa, you automatically realize this is no ordinary food market. Sure, there is a coffee bar and a “to-go” area for panini sandwiches, and in some way you at first feel as if this might just be an all-Italian version of Grand Central’s Market, but if you brave the crowds through the first narrow hallway, you will reach the “piazza” and your reward will be some seriously amazing food.
There are a number of individual food posts in the piazza area of Eataly — from a mozzarella-only station to a salumeria station but there are also more traditional offerings like a vegetable and fruit area and a butcher station to name a few. The options were slightly overwhelming to a total foodie like me and I quickly realized that I would have to settle for just a few items this first visit as the crowds would have made it near-impossible to peruse the floor as much as I wanted. In fact, my biggest criticism of this maiden voyage was that I could barely make my way through the crowds given the number of baby strollers, long lines and generally confused staff that I encountered. All that said, this is to be expected in the first week of its opening, especially given all the media hype Eataly has received. And as far as the baby strollers go, well… that’s the case anywhere in NY on a weekend.
My first stop at Eataly was to the mozzarella station, where I went in with the best intentions of purchasing burrata (a soft mozzarella-like cheese that is creamier in the middle) but was told that they sold out and more wouldn’t be available in about 2-3 days. Luckily, they were whipping up a fresh batch of mozzarella and within minutes of packaging it and placing it on the counter, people were grabbing it right up. It was then that I realized… this place is going to MAKE A KILLING. But honestly the prices I encountered were very reasonable. For a standard size mozzarella ball, I paid between $2-3.
Next, I purchased some prosciutto di parma and they gave me a complimentary slice to taste while I waited. I’m sort of a prosciutto snob. I only order imported prosciutto in a store unless I plan to cook with it, in which case I beeline straight for the domestic stuff. At Eataly – you can bet I bought imported (not sure I had a choice otherwise – nor would I have wanted one on this occasion). Words cannot even begin to describe what this tasted like. I have never in my life had such fresh prosciutto. It was insane. And again – the price for a half-pound was comparable to what I pay at Whole Foods but for such a better product. This prosciutto is so good you don’t even want to combine it with anything. Just eat it in its pure form – no need for cheese, figs, melon. Nothing. It is absolute heaven.
My last food purchase actually took place in the vegetable section. I got very excited to see they sell Hen of the Woods mushrooms (which are extremely difficult to find) but opted to not get them this trip. Instead, I couldn’t resist the delicious heirloom tomato variety bunch that I knew might be my last chance to enjoy as the season for tomatoes is coming quickly to a close. They appear to have a mix of local and seasonal vegetables along with some standard choices.
What I also did not opt for (but was highly intrigued by) was a visit to Eataly’s vegetable butcher. Yes. They have a vegetable butcher – and he/she does exactly what a standard butcher might do. Take carrots for example – you could take your just-purchased carrots to the butcher and they’ll slice off the greens, cut them up into chunks… do whatever you’d like with them. In my opinion, this role is best-used for those hard-to-prepare vegetables like artichokes.
When I finished food shopping I did a “drive by” through the kitchen tools, bakery, pasta and sauce areas – rows upon rows of various sauces, oils, vinegars, olives – you name it – they had it. Woven in between these sections are also individual seating areas where you can order food. This is, unfortunately, where they lost me a bit. Each area is sectioned off so if you want fish – you have to sit in the fish area. If you want pizza, you will be sitting in the pizza area. So on and so forth… The only exception to this is Manzo (no relation to the New Jersey housewife that I can tell)
and they offer a little bit of everything. Certainly the fancier (i.e., pricier option), Manzo’s food was really impeccable. (The service was a bit hit or miss – but again, that should hopefully improve in the coming weeks). We shared a salad of the day that was seasoned perfectly and had the most wonderful balance of acidity. Following the salad my husband ordered the ravioli di brasato (with braised meat) and I had tortellini di robiola with chanterelle mushrooms and pancetta. This was hands down one of the best pastas I’ve had in NY and rivaled some of the dishes I had this past June when I honeymooned in Italy. I also enjoyed a glass of Rose from the Bastianich winery (who knew there even was one? I didn’t!) and it was very good and about $8-9/glass.
We left Eataly the same way we ended every meal on our honeymoon — with a macchiato. We stopped by Caffe Vergnano, the main espresso bar located back in the narrow hallway en route to the exit. Just like many of the espresso bars in Italy, this bar is standing-only and they give you a small glass of water and a delicious ginger cookie to accompany your beverage. My macchiato was $2 and it was outstanding.

When we exited the market, we noticed a huge line outside and they were only letting in visitors a few at a time to help control crowds. If you want to visit Eataly and can’t wait, my advice would be to visit during the workweek at an odd hour (or after work perhaps) where the crowds are likely to be more manageable. Alternatively – and perhaps a better suggestion – give Eataly a few more weeks to figure itself out. It’s a different layout than we’re used to in NY and you almost wish you had a tour guide to point out everything that’s interesting (which is a lot) so you’ll want to spend some solid time just leisurely walking around. I think I’ll need several more trips before I really feel like I’ve seen it all. But I can’t wait to go back… and next time – I’m not leaving without my burrata.